Marketing & Business Development Manager
COMPANY PROFILE:
Our client is a law firm with offices across several major U.S. markets, supporting sophisticated transactional practice areas including mergers and acquisitions, private equity, and capital markets. The firm maintains a dedicated business unit marketing and client development function and participates in leading legal industry directory rankings.
FEATURES AND BENEFITS of our Client
This role offers the opportunity to work closely with practice group leadership as a strategic marketing partner, with exposure to business development, legal directory rankings, and client-facing events. The position includes people-management responsibility, professional development support, and flexibility to be based in one of several major U.S. office markets. Compensation and additional benefits details were not included in the source job description.
THE ROLE YOU WILL PLAY:
- Oversee intake and prioritization of practice-level marketing and sales enablement requests as owner of the team's central request queue.
- Manage the preparation and customization of standard pitches and capability statements, ensuring quality and brand consistency.
- Partner with strategy and enablement teams to ensure timely implementation of business-unit-specific digital and creative assets and campaign updates.
- Orchestrate the timeline, data collection, and internal review process for the practice group's legal directory submissions.
- Direct execution of boutique, practice-led client events, liaising with the broader events team on larger marquee activations.
- Manage the inventory and regular refreshing of practice-specific content, keeping partner bios and practice descriptions current.
- Coordinate market research initiatives on buyer behavior and marketplace trends to support the annual planning cycle.
- Lead the marketing orientation and onboarding process for lateral attorneys joining the practice.
- Serve as direct supervisor and mentor to direct reports, overseeing day-to-day supervision, staffing coverage, and time-off approvals.
- Support professional development and continued educational opportunities for direct reports.
- Participate in hiring, performance appraisals, counseling, and other employee lifecycle events in collaboration with leadership and HR.
BACKGROUND PROFILE:
- 5+ years of applicable experience in marketing or business development.
- Prior professional services industry experience and/or B2B marketing experience.
- Proficiency in core business applications used by the firm (developed through on-the-job training).
- Ability to work extended hours and weekends, and to travel, as required.
- Bachelor's degree.
- Supervisory experience.
- Prior legal industry experience.
- Experience in infrastructure, energy, and/or real estate industries.
ABOUT ABA Search
At ABA, we value professionalism, honesty, and hard work. We are positive, innovative thinkers who use creativity to turn challenges into opportunities. We love to learn and continuously seek new ways to deepen our expertise in the Legal and Life Sciences industries. We are passionate about staffing and committed to the success of our clients and candidates. That is what makes us “the name to know in recruitment.”
