Business Marketing Specialist
COMPANY PROFILE:
Our client is a highly regarded international law firm known for its sophisticated corporate practice, including deep experience representing private companies and investment funds through all stages of growth and fund formation. The firm maintains offices across major U.S. and international markets, including a significant presence in the Midwest, and has built a robust internal marketing and business development function that supports its attorneys' growth, brand-building, and client development efforts.
The firm is recognized for its collaborative culture, sophisticated pitch and proposal capabilities, and active participation in industry directories, awards, and thought leadership programs, reflecting its standing as a leading player in the private companies and corporate finance space.
FEATURES AND BENEFITS of our Client
This role offers a competitive compensation package alongside a comprehensive benefits program, including medical, dental, and vision coverage, retirement and wellness offerings, generous paid time off and holidays, and robust parental and family support benefits. The firm invests in professional growth by pairing team members with experienced marketing leadership and offering direct exposure to practice group attorneys and firm leadership.
THE ROLE YOU WILL PLAY:
- Partner with practice group leaders and firm leadership to develop and execute marketing and business development plans for assigned practice group(s)
- Support short- and long-term strategic sales plans and tactics that drive measurable business growth, with an emphasis on client retention, cross-selling, and new client cultivation
- Identify practice group targets and prospects, and support programs, events, and sponsorships designed to drive revenue
- Guide practice-specific marketing strategies and serve as liaison between the practice group and other marketing functions
- Communicate sales strategies and tactics to attorneys, ensuring consistent implementation across all geographic regions
- Coordinate marketing activities with the business development efforts of attorneys and marketing managers firmwide
- Execute practice group marketing activities and build deep familiarity with the group's services, offerings, and attorneys
- Develop marketing materials, including pitch decks, qualifications, matter and experience lists, and website content
- Contribute to RFP/RFI responses in partnership with the firm's Pitch & Proposal team
- Manage firm-sponsored and industry participation events, sponsorships, and client dinners
- Support directory and awards submissions in collaboration with relevant stakeholders
- Drive thought leadership initiatives, including speaking engagements, webinars, blogs, and whitepapers
- Collaborate with practice group and Communications leadership on brand campaigns and PR/media requests
- Build and maintain proficiency in firm technologies, including CRM and experience management systems, to support client and business development efforts
BACKGROUND PROFILE:
- 3+ years of experience in a marketing or business development-related field, ideally within a law firm or professional services environment
- Bachelor's degree preferred, with an emphasis in English, Journalism, Communications, Marketing, Business, or a related field
- Proficiency in the Microsoft Office suite, document management systems, and firm marketing/CRM software (e.g., Salesforce, WordPress) following onboarding and training
- Working knowledge of professional services industries and a solid understanding of the litigation practice
- Experience with litigation research tools and databases (e.g., PACER, Lex Machina, Docket Navigator)
- Strong project management, organizational, and analytical/research skills, with the ability to manage multiple priorities and consistently meet deadlines
- Ability to work independently with limited supervision in a fast-paced, highly collaborative environment
- Assertive yet flexible communication style, with the ability to build relationships across all levels of the firm
- Excellent written and verbal communication skills, with intellectual curiosity and genuine enthusiasm for marketing
- Available to work overtime as required; reliable and punctual
ABOUT ABA Search
At ABA, we value professionalism, honesty, and hard work. We are positive, innovative thinkers who use creativity to turn challenges into opportunities. We love to learn and continuously seek new ways to deepen our expertise in the Legal and Life Sciences industries. We are passionate about staffing and committed to the success of our clients and candidates. That is what makes us “the name to know in recruitment.”
